Welcome to the Marketing Minor
Welcome to the Marketing Minor Program, where opportunities abound! Marketing is at the vanguard of businesses, focusing on understanding customers, anticipating their needs, and crafting narratives that resonate with them.
Why Opt for the Marketing Minor? Our innovative program offers a comprehensive exploration of business dynamics. Whether you are majoring in computer science, psychology, communications, or any other field, a minor in marketing provides essential skills that transcend disciplines and bolsters your candidacy for jobs. Marketing is essential for startups, small businesses, multinational corporations, and nonprofit enterprises.
What will you learn? We offer a diverse curriculum to explore digital marketing, branding, consumer behavior, market research, and more. These courses offer essential insights into understanding consumers, trends, and success strategies, preparing you for organizations of all types.
What are the course requirements? Course requirements include completing five courses: Principles of Marketing (M351) and four additional courses of your choice. No prerequisites are required. You can choose one of the specializations listed in the Marketing Minor Course Catalog Page or tailor your minor with any combination of electives such as Consumer Behavior, Digital Marketing, Entrepreneurial Marketing, and others. All choices will earn you the same valuable Marketing Minor certificate.
Adding the Marketing Minor. First, explore our Marketing Minor Course Catalog Page, and then complete the following steps:
Access the Online Major / Minor Change Form. You will be prompted to log in using your CSUF portal credentials.
From the left-hand menu, click on the section "(C) Minor."
Select "Declare a minor" and choose the Marketing minor.
From the left-hand menu, click on "Student Signature." Check the box, "I am submitting this form, which I confirm is true and submitted to the best of my ability," and click "Submit."
If you encounter any issues, please write to businessadvising@fullerton.edu.
We welcome you to theMarketing Minor Program and look forward to supporting you as you develop invaluable skills for your professional career.
Be a Part of TITANIAM
As a marketing minor, you also get access to TITANIAM, an innovative and exciting new program. You can read more about it on the TITANIAM Home Page (under development).
Contact Us
For additional information, please contact us at marketingminor@fullerton.edu or visit us in SGMH 5214.