Careers
We're happy that you've chosen to visit us because we love marketing. In addition to being fun to study, marketing offers many career paths.
The field of marketing offers many exciting and dynamic career paths. Whether you like to work with teams or alone, whether you feel most comfortable at a desk or in the field, whether you have a strategic or tactical orientation, whether you’re attracted to analytical or creative work, you’ll find a marketing avenue that meets your needs. We encourage you to explore!
| Category | Description |
|---|---|
| Digital and Social Media Marketing | This involves the use of the Internet and social media to drive customers to your site with the goal of selling your products and services. |
| Sports Marketing | This fast growing area refers to marketing sports experiences and events or using sports to market other products. |
| Brand Management | In this field you'll provide leadership across an array of areas including product development, advertising, and sales with the goal of building the franchise for a given product or service. |
| Services Marketing | A wide array of service providers use marketing to build their businesses. This area includes tourism, entertainment, healthcare, telecommunications, and the government and non-profit sectors. |
| Professional Sales | A significant portion of our graduates enter this exciting field. There are many and varied opportunities. Students who enjoy building relationships and solving customers’ business problems will enjoy this field. |
| Social Sector Marketing | Non-profit organizations apply commercial marketing techniques to advance social change or improvement. Hiring entities include museums, charitable organizations, and other service organizations. |
| Retail and Channel Marketing | Organizations such as Target use sophisticated marketing techniques to determine target segments and deliver products and services that delight their customers. |
| Advertising and integrated Brand Promotion | Involves developing and coordinating the various promotional elements and activities that communicate with an organization’s customers. |
| Entrepreneurial Marketing | This refers to the overall marketing efforts that support new or emerging companies. If you’re resourceful and enjoy a fast-paced environment, this may be for you. |
Our section on Marketing Courses will help you see how particular classes might fit into your career plans.
If you're an undergraduate student and are wondering what marketing courses to take to fulfill your requirements the Undergraduate Advising Center can help.
And, if you're a graduate student and are wondering what marketing courses to take to fulfill your requirements, use the Graduate Advising Center.
If you've chosen a marketing career path and are ready to write your resume, develop your Linkedin site, and prepare for interviews, please check out Career Services.
The Center for Internships and Community Engagement will help you explore academic and community based internships.
If you have any questions, please ask your marketing professor or Contact Us.
Best wishes