About Our Department:
As part of the Marketing Department, the Business Communication Program helps train students to become effective writers in the workplace and in other academic disciplines by imparting the fundamentals of style and strategy for typical business documents, developing critical thinking by means of case analysis and analytical reports, and by teaching managerial communication to graduate students. Specific competencies at each level are targeted: problem-solving, teamwork, "real-world" applications, information competence, ethics, and technology skills.
The Association for Business Communication (ABC) is an international, interdisciplinary organization committed to advancing business communication research. Read more on the Association for Business Communication website.
Updated course descriptions can be found on the Business Administration Course Catalog Page.
Covers core communication practices: routine business correspondence, positive, informative, negative, persuasive messages. Introduction to research and job application process.
Prerequisites: ENGL 101 or equivalent (with a grade of C- or better) OR GE A.2.
Advanced Business Communication focuses on case analysis, analytical reports, ethics, and business presentations.
Prerequisites: Earning a “C” or better in BUAD 201 (or equivalent) OR completion of an Associate Degree for Transfer (ADT) in Business from a California community college. You may not be enrolled in BUAD 201 while taking BUAD 301.
This course investigates the entire process of case studies and formal reports. Students analyze management communication problems, apply writing strategies, and deliver executive presentations. May be taken credit/no credit or for a letter grade.
Prerequisite: Graduate standing in Business.