Ph.D., MBA, B.SoSc
Department of Marketing
Mihaylo College of Business and Economics
California State University, Fullerton
Fullerton CA 92834-6848
Phone: (657) 278-2231
Fax: (657) 626-8178
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Develop and apply innovative methods and analytic techniques to improve marketing research and practices.
Areas of research: marketing applications of analytic techniques and the Internet technology.
Help students develop analytical abilities, acquire problem-solving skills, and learn to adapt to the changing environments of marketing and business.
Use of instructional technologies: social media, databases, Internet-based projects, geographic information analysis, multimedia presentation, computer-assisted case analysis, and simulation.
Classes offered: Marketing Information Technology, Developing Marketing Strategies, Principles of Marketing, E-marketing Strategy, Marketing Analysis.
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Ph.D. (Marketing) Drexel University
Major in Marketing with special emphasis on quantitative techniques and models. Other marketing areas include international marketing and marketing channel management. Minor in Strategic Management.
MBA Grand Valley State University
Washington Campus Program participant:
Awarded scholarship by the Washington Campus, a non-profit educational organization at the nations capital, to gain first-hand experience with the processes of government in the White House and Congress. The curriculum emphasizes public policy and corporate management.
BSS Chinese University of Hong Kong
Sophia University, Tokyo, Japan (JAL scholar)
Awarded scholarship by the Japan Airlines to study Japanese society and language.
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"A Social Media Practicum: An Action Learning
Approach to Social Media Marketing and Analytics,"
Marketing Education Review. 2015, Spring, forthcoming.
Catherine T. Atwong,
Aubrey LeBard, "Proposing Community-Based Learning in the Marketing Curriculum," Marketing Education Review. 2013, 23(2):137-149.
Gayle Vogt, Catherine Atwong and Jean Fuller, "Student Assessment of Learning Gains (SALGains)," Business Communication Quarterly. 2005. 68(1): 36-43.
M. Khalid and Catherine T.
“The Effectiveness of Consumer Research for New Product Development,”
Business Journal for Entrepreneurs,
M. Khalid, Saeed M. Dubas and Catherine T. Atwong, “Some difficulties in predicting new product trial using concept test scores,” Journal
of Product and Brand Management, 1999, 8(1): 50-60.
T. Atwong and Paul Hugstad, “Internet Technology and the Future
of Marketing Education,” Journal of Marketing Education,
Fall 1997: 44-55.
T. Atwong and Bert Rosenbloom, “A Spatial Approach to
Measuring Functional Spin-offs
in Marketing Channels,” Journal of Marketing Theory and Practice, 1995,
T. Atwong, Irene L. Lange and Khalid M. Dubas, “An Analysis of Japanese Direct
Investments in the U.S.,” American Business Review, 1995,13(2): 41-46.
Catherine T. Atwong, “Developing a Vision for the Future - Marketing in
the Electronic Age,” in Great Ideas for Teaching Marketing, ed. Joseph
F. Hair, Jr., Charles W. Lamb, Jr., Carl McDaniel, and Scott S. Roach,
South-Western College Publishing, 1996, 349-52.
Catherine T. Atwong, “Buddy Test - A Tool for Collaborative
Learning,” in Great Ideas for Teaching Marketing, ed. Joseph F. Hair,
Jr., Charles W. Lamb, Jr., Carl McDaniel, and Scott S. Roach, South-Western
College Publishing, 1996, 347-49.
Catherine T. Atwong, Irene L. Lange, Les Doak, and Toivo S. Aijo, “How Collaborative Learning Spans the Globe,” Marketing News, Aug.12, 1996, Vol. 30 No.17, 16 & 19.
Paul L. Mckinstry, Catherine T. Atwong and Matthew K. Atwong “An Application of a Life Cycle Approach to Computer System Validation,” Pharmaceutical Engineering, vol. 14, 3 (May/June 1994): 46-50.
Matthew K. Atwong, Catherine T. Atwong and Paul L. Mckinstry “The Successful Management of an ‘Unmanageable’ Project,” Pharmaceutical Engineering, vol. 14, 1 (January/February, 1994): 60-64.
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Catherine T. Atwong, "Transforming Social Media Presence into Person Branding," Western Decision Science Institute Annual Meeting Proceedings, 2014.
Catherine T. Atwong and Steven Chen, "Nielsen PRIZM versus Esri Tapestry: A Comparative Analysis of Two Consumer Lifestyle Segmentation Systems," Western Decision Science Institute Annual Meeting Proceedings, 2013.
Susan Cadwallader, Aubrey LeBard, and Catherine Atwong, "Introducing Community Service Activities into Marketing Curriculum," Marketing Educators’ Association Conference Proceedings, 2009. p2. [http://www.marketingeducators.org/proceedings/MEA_2009_Proceedings.pdf]
Catherine T. Atwong, "Learning the Right Thing and Learning It Right: Using a Professional Database to Enhance Marketing Education," Marketing Educators’ Association Conference Proceedings, 2008. p88. [http://www.marketingeducators.org/proceedings/20080001.pdf]
Khalid M. Dubas, Ian Brennan, and Catherine T. Atwong, "New Product Development Guidelines For A Practitioner," Proceedings of the Academy of Marketing Studies, 2002. Vol. 7 No.2 p62.
Catherine T. Atwong, Gayle Vogt and Irene L. Lange, “The Influence of Ethnicity on Online Learning Experience” Marketing Educators’ Association Conference Proceedings, 2002. p53.
T. Atwong, “A study of the
Characteristics of Two Multi-attribute Choice Models” Academy of Marketing Studies Proceedings, 2001. Vol. 6 No. 2, pp.
Catherine T. Atwong, “The Theory and Practice of Web Teaching,” Western
Marketing Educators’ Association Conference Proceedings, 1997, p5.
Khalid M. Dubas, Saeed M. Dubas and Catherine T. Atwong “Predicting a
Product Trial Using Concept Test Scores,” 1997 American Marketing
Association Educators’ Proceedings: Enhancing Knowledge Development in
Marketing, p. 152.
Catherine T. Atwong, Ephraim Smith, Irene L. Lange, and Les Doak,
“Incorporating GIS in the Business Curriculum: An Education Experience with
Information Technologies and A Global Perspective,” Business Geographics
for Educators and Researchers Conference, 1996, p. 7-15.
Catherine T. Atwong, “A Comparison of Two Models of Consumer
Preference,” Marketing Issues in a New Era: 1996 Winter Marketing
Educators’ Conference Proceedings, 1996, p. 150-1.
Catherine T. Atwong, Irene L. Lange and Khalid M. Dubas “Japanese
Direct Investment in the U.S.: A Strategy for Market Dominance,” Asian
Conference Proceedings: Economic Integrations in Asia, 1992, p.8-10.
Khalid M. Dubas, James T. Strong and Catherine T. Atwong, “U.S. Investment and Trade with the Asian Market: An Overall Comparison Over A Ten Year Period Using Correspondence Analysis,” Asian Conference Proceedings: Economic Integrations in Asia, 1992, p.1-7.
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Supervising Undergraduate Research Project Award, 2013.
Mihaylo Innovations in Instruction Award, 2012.
Mihaylo Faculty Fellowship, 2012.
Distinguished Research Award, Allied Academies, 2001.
Citation of Excellence, ANBAR Citation of Highest Quality Rating, ANBAR Electronic Intelligence, 1999-2004.
Outstanding Teaching Innovations with Electronic Technology Nominee, CSUF, 1999.
Outstanding Recognition for Creative & Scholarly Activity, CSUF, 1998.
Outstanding Service Recognition for Enhancing Learning Beyond Classroom, CSUF, 1997.
Outstanding Service Recognition for providing outstanding service and leadership with external constituencies, CSUF, 1997
Fellow, CSUF 1996 Faculty Summer Academy - a faculty development program with particular focus on the use of instructional technology.Teacher Scholar CSUF 1996- recognition for employing new technologies to improve teaching and optimize student learning.
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